Haley Gould, CRM Manager, Michigan State University
Haley started her Salesforce journey as an end user in admissions. Transitioning from spreadsheets and data silos, there was a clear advantage to using Salesforce and centralizing all the data points in one easy-to-navigate interface. With declarative tools, she could manage territories, data integration and loading, deduplication, activity tracking, workflows, event management and reports/dashboards. Over the last 6 years, she has grown into the lead technical/strategic resource for Michigan State University, managing the central CRM team and the enterprise roadmap. Previous to her role at Michigan State, Haley was the Enterprise CRM Solution Architect at the University of Michigan. Haley is a member of the Salesforce Higher Education Advisory Council.
Frank Montoya, Salesforce Information Technology Manager, Arizona State University
With over 11 years of experience in Education IT, Frank is responsible for managing the Enterprise Salesforce Administrator and Development teams to facilitate application support and innovative Salesforce solutions for stakeholders university wide. Frank previously had leadership roles over the Arizona State University Enterprise Business Analyst and Salesforce implementation team responsible for establishing the CRM enterprise data models, change management policies and procedures, and data governance. He contributed to the implementation of the university’s Enterprise Master Data Management system which has enabled complex enterprise data integrations. Frank is a member of the Arizona State University Enterprise Salesforce Governance Committee and a member of the Salesforce Higher Education Advisory Council.