Meet the Hosts

Frank Montoya, Salesforce Information Technology Manager, Arizona State University

With over 11 years of experience in Education IT, Frank is responsible for managing the Enterprise Salesforce Administrator and Development teams to facilitate application support and innovative Salesforce solutions for stakeholders university wide. Frank previously had leadership roles over the Arizona State University Enterprise Business Analyst and Salesforce implementation team responsible for establishing the CRM enterprise data models, change management policies and procedures, and data governance. He contributed to the implementation of the university’s Enterprise Master Data Management system which has enabled complex enterprise data integrations. 

Frank is a member of the Arizona State University Enterprise Salesforce Governance Committee and a member of the Salesforce Higher Education Advisory Council.

Haley Gould, Director of CRM and Engagement Services, Smith College

At Smith College, Haley serves as the Program Manager, Architect, and Operations/Adoption Coordinator. She manages the CRM and Engagement Services Team, leads projects and implementations, coordinates the campus roadmap and adoption requests from campus partners, and works with other teams across campus to ensure best practices and resources are leveraged. She is also the lead administrator, working with campus partners to meet strategic needs.

Previous to Smith College, she was at Michigan State University as the CRM Manager and Architect (Jan 2018 – February 2020) and at University of Michigan (May 2010 – Jan 2018) in a variety of roles, including the Enterprise CRM Solution Architect.

She is a 3-term member of the Higher Education Advisory Council (HEAC). She also recently won the 2020 Community Champion award at the Salesforce.org Higher Ed Summit.

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